concept: 
a colour intensifying conditioner that provides an instant hair colour boost, combined with a nourishing treatment to condition, repair, add shine, instantly tone and intensify hair colour

benefit: 
no ammonia / no peroxide. maintains and extends the colour life of colour-treated hair. results in 3 minutes. smoothing / anti static effect. restores and maintains moisture balance. softens, nourishes and detangles without weighing hair down